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Unlock the Full Potential of Your People:
Start with Your Core Components
Many companies struggle to attract, retain, and grow their people. But before you can address these challenges, you need to get clear on your company’s core components – the foundation that shapes your organization’s culture and identity.

At Red Wolf Group, we believe that the key to unlocking the full potential of your people starts with three crucial elements: your company purpose, your employee value proposition (EVP), and your company values.

We help you clarify and strengthen your company’s core components, setting the foundation for attracting, retaining, and growing your people. Our tailored program focuses on aligning your purpose, EVP, and values to create a culture that drives performance and empowers your team to excel.

Unlock the full potential of your people by starting with your core components. Partner with Red Wolf Group today and transform your organisation into a talent magnet that attracts, retains, and grows top-performing employees.


Your company purpose defines why your organisation exists and what it aims to achieve. It’s the driving force that inspires and motivates your employees, giving them a sense of meaning and direction in their work.

employee value proposition

Your EVP is what sets your organisation apart and convinces top talent to choose your company as their employer. It’s the unique value and benefits that your company offers to employees, setting you apart from your competition.


Your company values are the guiding principles that shape the behaviours and culture within your organisation. They define the expectations for how your employees interact, collaborate, and make decisions, creating a positive and aligned work environment.

create a thriving culture your are proud to lead

  • You want to retain your existing staff but are unsure how to stay competitive in today’s talent market.
  • You want to consistently attract new talent with a clear and compelling message that resonates with top performers.
  • You want to feel confident in your company culture and employee programs, without constantly second-guessing your decisions.
  • You want employee-focused programs to organically thrive within your company, reducing the pressure on your senior team to shoulder all the responsibility.
  • You want to feel proud of and effectively promote your company culture, but struggle to articulate it consistently.
  • With our add-on extras, we can design programs that align with your EVP and empower future leaders in your company to lead these initiatives with an Executive Sponsor.

our process to get you results

At Red Wolf Group, we make it easy for you to transform your company culture and attract, retain, and grow your people. With just 15 minutes for a pre-survey and a full day focus group, we do all the heavy lifting. We collect materials, conduct a pulse survey, facilitate a workshop, and co-collaborate with you to create a compelling Purpose, EVP and Values.

Partner with Red Wolf Group and let us guide you through the process of developing a compelling culture that aligns with your brand, engages your employees, and sets you apart as an employer of choice.


Data Collection

1-2 Weeks
We work to collect as much information about your company as possible – strategy, purpose, objective and brand.

We run a pulse survey with existing employees asking 5 to 8 questions to identify what they value so we can include that in the focus group.

Employee Focus Group

3-6 Hour Workshop
Identify high performers in the business to attend a focus group to get their involvement and insight into the development of the company EVP. This can be done in-person or remotely.

Analysis & Creativity

1 Week
Let us take away all the discussions and fine-tune any outcomes for you, along with adding additional verbiage.

Deliver Results

1 Week
Let us present you options for your EVP headline and sub-categories.

We can do up to 2 interations and revisions. All clients have acheived their outcomes after only one.

Let’s talk about creating a unique, compelling and inspiring culture.