Meet our Wolf Pack

Experts in Leadership and Talent Consulting

Like any pack, our Wolf Pack is made up of a variety of people, personalities, and styles. It’s what makes us stronger. We share a dedication to leadership and talent consulting. And each of us brings our own flavour, skills, life experience and expertise. We all have a voice, and we make sure that each of us is heard. We are empowered to empower you.

Alicia Lykos


The leader of our pack, Alicia is a maverick in the industry, challenging the traditional approach to people strategy. With her natural ability to combine science and data with a deep understanding of human behaviours, she’s passionate about empowering workplaces to inspire, ignite and nurture leaders at all levels and create high performing teams using science.

Since starting Red Wolf Group, Alicia has constantly found herself as a trusted adviser to many CEOs around the country. Prior to starting her own business, she was the HR Director for multiple software companies and remains deeply connected to the IT and professional services industry.

In 2019, The Predictive Index recognised Alicia as one of the fastest growing Talent Optimisation practitioners in the world.

Alicia's Behavioural Profile


Alicia's Behavioural Profile

Vicky Choice

Client Services Director

Alicia's Behavioural Profile


Vicky's Bio

When it comes to people, Vicky is all about understanding behaviours and values, and using those insights to create effective change. Behind the friendly face is focused determination – and that means exceptional results for our clients. During her lengthy career in the recruitment and HR, Vicky has excelled at building high performing teams, gaining the trust and loyalty of every client she’s worked with.

As our Customer Success Manager, Vicky works closely with Red Wolf’s clients to ensure they achieve positive outcomes through the best application of PI, coupled with an effective people strategy.

Vicky understands that humans are complex, multi-faceted beings and a “one size fits all” approach doesn’t apply. She’s dedicated to helping you get the best out of your team so you can get the best out of your business.

Vicky's Behavioural Profile

Nataliia Tsybulska

Team Coordinator

Alicia's Behavioural Profile


Nataliia's Bio

Natalia is our glue that holds everything together and keeps us on track on our growth strategy. She’s driven to deliver exceptional, high quality outcomes that delight everyone in our team and within our customers.

Natalia’s entire professional life across 3 different countries has been dedicated to internal and external stakeholder engagement, communications, event-management and building long-term relationships on different levels.

Natalia understands that people are the most challenging and unpredictable aspect of any business and knows how important it is to build strong, trusting relationships, as well as how much effort it takes. She’s here to design a conversation with you in the most efficient way, that’s customised to your needs.

Nataliia's Behavioural Profile

Alexia Nichols

Associate Consultant

Alicia's Behavioural Profile


Alexia's Bio

Working closely with our clients and Customer Success team, Alexia ensures we’re delivering exceptional service and people-focused solutions that empower your teams.

Whether she’s digging into data analysis or innovating new ways of creating content, her mission is to help clients uncover what makes them unique and understand how they can drive performance forward.

Alexia loves working with clients to draw insights and guide a lasting change within your business. Offering continuous support and purposeful strategies, she’ll enable you to ‘Lead with Confidence’.

Alexia's Behavioural Profile

Our Consultants

We use a network of experts in leadership and talent consulting from around the country to help us deliver more for your business.

Geoff Snowden

Talent Optimiser & HR Consultant

Alicia's Behavioural Profile


Geoff's Bio

Geoff works with small-to-medium sized businesses with high growth potential to advance performance, align business capability, and drive profitability through people. And you’ll soon see it’s not just his job, it’s his passion.

With a long career in Human Resources and a focus on people development, working in a corporate setting sparked a keen interest in behavioural management.

As the founder and principal of People Motion. His recent work focuses mainly on developing leaders, building teams, and growing individuals by unlocking their strengths with more than 5 years of PI experience under his belt.

Geoff's Behavioural Profile

Sam Norton

Executive Coach & Leadership Consultant

Alicia's Behavioural Profile


Sam's Bio

Spending 12 years as an Elite Athlete and now as a high performance Executive Coach, Sam works with Executives and CEO’s across the global on optimising performance to achieve great outcomes – personally and professionally.

Red Wolf Group engages with Sam to run many of our leadership workshops. As an expert in PI & leadership methodologies, he is a high demand speaker and workshop facilitator.

Sam's Behavioural Profile

Dawn Russell

Talent Optimiser & Leadership Consultant

Alicia's Behavioural Profile


Dawn's Bio

Founder of The Heartware Group, Dawn is a people optimiser through and through; her focus rests on helping organisations design and build productive talent pools while creating an engaging workplace culture that competitors fail to replicate.

She is a polished speaker, an innovative trainer, and expert facilitator. Dawn has a proven track record of hands-on sales management and leadership experience, having spent more than 15 years as an executive with Singapore Airlines—one of the world’s most recognised brands.

Dawn's Behavioural Profile

Team Members

Miguel Gebaña

Manila, Philppines

Alicia's Behavioural Profile


Miguel's Behavioural Profile

Carl Dalit

Manila, Philppines

Alicia's Behavioural Profile


Carl's Behavioural Profile