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Meet Our Wolf Pack

Experts in Leadership and Talent Consulting

Like any pack, our Wolf Pack is made up of a variety of people, personalities, and styles. It’s what makes us stronger. We share a dedication to leadership and talent consulting. And each of us brings our own flavour, skills, life experience and expertise. We all have a voice, and we make sure that each of us is heard. We are empowered to empower you.

Alicia Lykos


The leader of our pack, Alicia is a maverick in the industry, challenging the traditional approach to people strategy. With her natural ability to combine science and data with a deep understanding of human behaviours, she’s passionate about empowering workplaces to inspire, ignite and nurture leaders at all levels and create high performing teams using science.

Since starting Red Wolf Group, Alicia has constantly found herself as a trusted adviser to many CEOs around the country. Prior to starting her own business, she was the HR Director for multiple software companies and remains deeply connected to the IT and professional services industry.

In 2019, The Predictive Index recognised Alicia as one of the fastest growing Talent Optimisation practitioners in the world.

Alicia’s Behavioural Profile

Alexia Nichols

Associate Consultant


Working closely with our clients and Customer Success team, Alexia ensures we’ are delivering exceptional service and people-focused solutions that empower your teams.

Whether she’s digging into data analysis or innovating new ways of creating content, her mission is to help clients uncover what makes them unique and understand how they can drive performance forward.

Alexia loves working with clients to draw’s passions lie in client interaction and developing strong foundations upon which she can draw insights and guide a lasting change within your business. Offering continuous support and purposeful strategies, she will enable you to ‘Lead with Confidence’.


Miguel Gebaña



Carl Dalit



Our Consultants

We use a network of experts in leadership and talent consulting from around the country to help us deliver more for your business.

Geoff Snowden

Talent Optimiser & HR Consultant


Geoff works with small-to-medium sized businesses with high growth potential to advance performance, align business capability, and drive profitability through people. And you’ll soon see it’s not just his job, it’s his passion.

With a long career in Human Resources and a focus on people development, working in a corporate setting sparked a keen interest in behavioural management.

As the founder and principal of People Motion. His recent work focuses mainly on developing leaders, building teams, and growing individuals by unlocking their strengths with more than 5 years of PI experience under his belt.


Dawn Russell



Dawn is a people optimiser through and through; her focus rests on helping organisations design and build productive talent pools while creating an engaging workplace culture that competitors fail to replicate.

Founder of The Heartware Group, Dawn’s an expert in shaping a culture of engagement. She’s also a polished speaker, an innovative trainer and expert facilitator. Dawn has a proven track record of hands-on sales management and leadership experience, having spent more than 15 years as an executive with Singapore Airlines—one of the world’s most recognised brands.


Sam Norton

Executive Coach & Leadership Consultant


Sam has a unique set of skills that translate into an inspiring authentic delivery style and tangible strategies to accelerate results. He has been engaged by various organisations over the past 18 years in keynote speeches. Sam has given more than 600 presentations to audiences up to 1000 people in Australia and Internationally on Human Behaviour Science, Leadership Development, Strategic Direction, High Performing Teams, Culture Transformation, Emotional Intelligence, Performance Mastery, Coaching Teams and Human Analytics.

He has spent a lifetime working with world leaders in human behaviour science to understand and take this complex field and simplify these concepts into tangible learning outcomes that accelerate practical application into the workplace to deliver purposeful leadership that transfers into organisational results.

Sam’s has extensive experience in designing custom leadership solutions for Boards, C-suite and Senior Executives, High Potentials, Mid-level and first time managers. Some of the industries Sam has worked with are manufacturing, technology, aeronautical, insurance, medical, construction, engineering, retail and finance. Each leadership program is carefully designed to embed lasting knowledge, behaviour change, team cohesion and an acceleration of business outcomes and results.


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