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Meet Our Wolf Pack

Experts in Leadership and Talent Consulting

Like any pack, our Wolf Pack is made up of a variety of people, personalities, and styles. It’s what makes us stronger. We share a dedication to leadership and talent consulting. And each of us brings our own flavour, skills, life experience and expertise. We all have a voice, and we make sure that each of us is heard. We are empowered to empower you.

Alicia Lykos


The leader of our pack, Alicia is a maverick in the industry, challenging the traditional approach to people strategy. With her natural ability to combine science and data with a deep understanding of human behaviours, she’s passionate about empowering workplaces to inspire, ignite and nurture leaders at all levels and create high performing teams using science.

Since starting Red Wolf Group, Alicia has constantly found herself as a trusted adviser to many CEOs around the country. Prior to starting her own business, she was the HR Director for multiple software companies and remains deeply connected to the IT and professional services industry.

In 2019, The Predictive Index recognised Alicia as one of the fastest growing Talent Optimisation practitioners in the world.

Alicia’s Behavioural Profile

Alexia Nichols

Talent Consultant


Working closely with our clients and Customer Success team, Alexia ensures we’ are delivering exceptional service and people-focused solutions that empower your teams.

Whether she’s digging into data analysis or innovating new ways of creating content, her mission is to help clients uncover what makes them unique and understand how they can drive performance forward.

Alexia loves working with clients to draw’s passions lie in client interaction and developing strong foundations upon which she can draw insights and guide a lasting change within your business. Offering continuous support and purposeful strategies, she will enable you to ‘Lead with Confidence’.



Talent & Leadership Consultant


As a Promotor, Michelle is on a mission to empower teams to reach their full potential by working more cohesively and productively together. Leveraging her background in education, she is passionate about sharing her insights and evidence-based strategies to inspire leaders to get the most out of their teams. As a persuasive extravert, she is able to connect and ignite the same passion for developing a culture of learning and self-improvement in others. She strongly believes that to have true impact on others, one must first know themselves.

Focused on goals and the people needed to get there, Michelle can support leaders in exceeding their goals by delivering through others. As a Positive Psychology practitioner, she understands people well and is able to help others to identify their strengths, and leverage them, in order to reach their goals. Michelle is also a dedicated advocate of greater workplace wellbeing and fosters meaningful conversations around wellbeing and mental health.



Marketing Manager


Imogen is a versatile Marketing Manager whose passion lies in blending creative storytelling with data-driven strategies to deliver results for clients across a diverse range of industries.

Her expertise extends across various disciplines of marketing, including marketing strategy, content creation, social media, website design and development, SEO, and email marketing.

Imogen is customer-obsessed and believes that the best marketing always considers the audience’s needs, wants and expectations in mind.

Her unique super-power lies in her innate ability to engage both the left and right brain at the same time, and is as equally data-driven and analytical as she is imaginative and creative. This paradigm allows Imogen to flex from strategy all the way through to execution.

Imogen is a walking repository of pop culture references. She enjoys the luxury of a well-stocked kitchen and is fuelled by iced beverages.



CFO / Video Production


Jonathan is a jack of all trades when it comes to the back end of the business.

Not only does he look after all things Finance and Tech support for the team and but he is also our resident Videographer specialist.



EA / Team Coordinator


As our resident Specialist Pip loves to keep us on track. She particularly loves to identify areas of efficiency and enjoys finding solutions for a streamline flow of work.

Pip has a varied career, which began as a Hairdresser and has worked in various customer focussed roles in the industry. Pip is an experienced communicator. She is keen to liaise across all levels and roles in business, from small business enterprise through to global corporate structure to assist in getting work done.

When she’s not organising the Red Wolf Group team you will find her teaching at her local yoga studio or hanging out with her baby daughter Valerie.


Our Consultants

We use a network of experts in leadership and talent consulting from around the country to help us deliver more for your business.

Dawn Russell



Dawn is a people optimiser through and through; her focus rests on helping organisations design and build productive talent pools while creating an engaging workplace culture that competitors fail to replicate.

Founder of The Heartware Group, Dawn’s an expert in shaping a culture of engagement. She’s also a polished speaker, an innovative trainer and expert facilitator. Dawn has a proven track record of hands-on sales management and leadership experience, having spent more than 15 years as an executive with Singapore Airlines—one of the world’s most recognised brands.


Sam Norton

Executive Coach & Leadership Consultant


Sam has a unique set of skills that translate into an inspiring authentic delivery style and tangible strategies to accelerate results. He has been engaged by various organisations over the past 18 years in keynote speeches. Sam has given more than 600 presentations to audiences up to 1000 people in Australia and Internationally on Human Behaviour Science, Leadership Development, Strategic Direction, High Performing Teams, Culture Transformation, Emotional Intelligence, Performance Mastery, Coaching Teams and Human Analytics.

He has spent a lifetime working with world leaders in human behaviour science to understand and take this complex field and simplify these concepts into tangible learning outcomes that accelerate practical application into the workplace to deliver purposeful leadership that transfers into organisational results.

Sam’s has extensive experience in designing custom leadership solutions for Boards, C-suite and Senior Executives, High Potentials, Mid-level and first time managers. Some of the industries Sam has worked with are manufacturing, technology, aeronautical, insurance, medical, construction, engineering, retail and finance. Each leadership program is carefully designed to embed lasting knowledge, behaviour change, team cohesion and an acceleration of business outcomes and results.


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