The Challenge:
When Kirsty Garrett stepped into her role as the founding CEO of Doctors on Demand in 2019, the mission was clear: to build and scale a digital healthcare business that meets rapidly growing demand.
What wasn’t clear was how to do that without burning out teams, misfiring on hires, or losing the culture in the process. Without an HR department, Kirsty faced a familiar challenge: how to maintain quality and engagement during high-velocity growth.
Getting It Right Starts with Knowing What’s at Stake
Fast growth doesn’t just test systems. It tests people.
At Doctors on Demand, rapid scale came with lean structures, no HR department, and rising pressure on culture, hiring, and cohesion.
We’ve worked with enough scaling businesses to know the signs. When the speed of growth outpaces the development of people, systems, and even the best intentions, burnout, poor hiring decisions, and fractured teams can result.
Building Culture Isn’t a Perk. It’s a Strategic Priority
To grow well, you need more than great instincts. You need a plan that turns potential into performance.
Kirsty knew the risk of relying on gut feel during hiring, especially with 140%year-on-year growth. She needed a way to build alignment and capability without an in-house people function.
That’s where Predictive Index and Red Wolf came in. Not just to install a tool, but to embed a way of thinking and operating that could scale with the business.
The Turning Point
“We were recruiting very quickly. We were growing very quickly…In the absence of PI, we were recruiting based on instinct and gut feel. And there were mistakes made.” — Kirsty Garrett
Hiring errors weren’t just frustrating. They were costly. Every misalignment meant extra load, more retraining, and lost momentum. And without a formal HR department or manager in place, Kirsty carried the burden of building a cohesive, productive team while navigating 140% year-on-year growth.
What Doctors on Demand needed was clear:
- A smarter way to assess and align talent
- A scalable recruitment process
- Tools that could empower new managers and unify the team
- A people strategy that matched the pace of their business growth
They needed more than just tools. They needed a partner who could help embed these solutions deeply and meaningfully.
The APPROACH:
Recognising the need for a structured approach to recruitment and team development, Kirsty introduced the Predictive Index (PI) to the organisation. Partnering with Red Wolf Group, they implemented PI assessments to align candidate profiles with job roles, providing managers with data-driven insights and interview prompts. PI provided more than just a profiling tool. It provided structure and security in the recruitment process.
Red Wolf Group started by getting close to the business, asking questions not just about headcount or hiring needs, but about vision, growth plans, and long-term strategy. This wasn’t a copy-and-paste rollout. It was a tailored implementation aligned to the company’s DNA.
Key parts of the approach included:
- Manager Training First
Kirsty ensured her key leaders received in-depth training on PI, giving them a strong understanding of the tool and its value before rolling it out to the broader team. -
Team Offsite with Red Wolf Facilitation
To create a shared language and deepen team bonds, Red Wolf facilitated a full-day behavioural profiling workshop. It wasn’t just insightful. It marked a turning point for the team’s culture.“Years later, staff still remarked that that was the best team development they’d ever done in our history.”
— Kirsty Garrett - Scalable Recruitment Suppot
Red Wolf helped Doctors on Demand map job profiles to candidate behavioural data, equipping managers with tailored interview prompts and better hiring clarity.
The IMPACT:
The investment in Predictive Index and Red Wolf’s facilitation paid off across multiple levels of the business.
Doctors on Demand continued to scale with sharper recruitment, empowered managers, and a unified, self-aware team, all without a full-time HR function. From smarter hiring decisions to a cultural breakthrough during the Red Wolf facilitated offsite, the investment in Predictive Index became a cornerstone of their growth strategy.
“If I was doing it all over again, I would have brought the tool in earlier. I would have brought Red Wolf in earlier.”
Final Thoughts
For scale-ups, sustainable growth depends on more than systems. It depends on people.
Doctors on Demand’s experience shows that the right tools, paired with the right partner, can turn hiring pressure into team strength.
By investing in Predictive Index and partnering with Red Wolf, they not only scaled but also achieved significant growth. They scaled smart. Because when your people are aligned, growth becomes not just possible, but sustainable.
Ready to scale with confidence?
Red Wolf Group helps organisations like yours turn people’s potential into performance.
Get in touch to explore how we can support your team to grow well, from the inside out.
